[After over a year of trying to get her company's books displayed properly at Amazon]....In the first week of March 2009, it suddenly all became crystal clear to us. We pulled every single Saint Marie LGBT title from the Kindle store, deleted all gay/lesbian categories and tags from them, republished them as plain, old, ordinary romances, and then sat back to see what would happen. If we were right, if our theory correct, we reasoned, then we should have sales rankings in approximately twenty-four hours…
Twenty-four little hours later, I couldn’t help but whoop with joy. There were sales rankings on all of my titles in the Kindle store, and some were even on the bestselling lists! A week or two later, we began gingerly adding the gay/lesbian categories once again. This time, however, without the search tags — and without consequence.
What's odd is that in other accounts of I've seen of Amazon obscuring LGBT books, Kindle editions were mysteriously immune. I don't know if publishers were apt to neglect putting metadata on Kindle or whether something else is going on.
Link thanks to pecuniam.
Very tentative hypothesis: Maybe most publishers didn't bother to metatag their Kindle listings because they assumed that the tags from their paper books would carry over.