The Adsense contract is a beautiful piece of work. One of my subscribers is a lawyer. She looked at the contract and said “wow – this is a beautiful and incredibly expensive piece of work. These guys employ the best.” Her advice? Don’t bother fighting Google.
The contract is designed so that it is almost impossible not to break the Google rules. If you disclose site data then you are in breach. YouTube discloses just the sort of site data that would have me thrown out – but YouTube is Google which is Adsense.
If your subscribers are clicking on adverts and not buying, then you are in breach. This is a new concept – do not look at an advert unless you intend to buy.
Imagine if that were applied to TV adverts and hoardings. Do not look at them unless you intend to buy – very weird. Do not eat the sample of cheese being handed out in the supermarket – unkless you intend to buy. My website gave the advertisers a chance to get eyes on their products. If they did not sell is that my fault?
The website owner is to be held responsible for the activities of his site users. Imagine that being applied to cars or baseball bats or hamburgers.
Here is a great one – if you are an Adsense account holder and you hear of another Adsense account holder who is breaking the rules then you must report them to Adsense, otherwise you too are guilty by association and will have your account disabled.
Presumably since Youtube appear to be breaking the rules as well and I have not reported them to Adsense then I am breach of the contract I ticked.
Link thanks to andrewducker.
I've been looking at two new search engines: Blekko, which has some interesting features, and Duck Duck Go, which doesn't store information. They both do at least a decent job of giving results. I don't know how either of them are or will be financed. Any opinions on those or other non-google search engines?
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